Question:
It's Official: Dell Beams Up Alienware
http://www.pcmag.com/article2/0,1895,1941376,00.asp
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Re: It's Official: Dell Beams Up Alienware
Dell Inc. agreed to buy Alienware Corp., a maker of high-end computers with UFO-themes popular with videogame enthusiasts. Financial terms of the transaction weren't disclosed.
Dell, based in Round Rock, Texas, said Alienware will operate as a standalone unit and maintain its own product development, marketing and sales operations. The co-founders of Alienware will continue to run the Miami-based business.
"Alienware's products are an excellent complement to Dell's own line of high-performance computers designed for gaming, enthusiast and media content customers," Dell Chairman Michael Dell said in a statement.
[Alienware]
Alienware makes high-end gaming PCs with unique designs (top). Dell, meanwhile, has introduced its own game machines, including the new XPS 600 Renegade (bottom), prices at $9,930.
While Dell has transformed the PC business by focusing on direct sales and streamlined manufacturing, Alienware has built a loyal following among computer users willing to pay a premium for powerful machines with sleek designs and odd colors such as "cyborg green."
Alienware was founded in 1996 by Nelson Gonzalez and Alex Aguila, two childhood friends. It is on track to hit $225 million in sales this year, up from $172 million in 2005, according to recent projections by Mr. Gonzalez, the closely held company's chief executive. Mr. Aguila is president.
In a statement on Alienware's Web site, Mr. Gonzalez said the acquisition would not alter the company's culture and he would ensure its products remain unique. "You're not going to see Alienware logos show up on Dell products and vice versa," he wrote.
Alienware's least expensive laptops and desktops start at around $700, but the top-of-the-line, liquid-cooled ALX models can approach $10,000 when fully tricked out with dual-core processors, hard drives that can store up to a terabyte of data, and state-of-the-art graphics cards. An average Alienware PC costs about $3,000 to $4,000, hundreds of dollars more than similarly configured machines from mainstream manufacturers.
In recent years Dell, Gateway Inc. and other big players have targeted the lucrative market for videogaming PCs. Dell revamped its XPS line in 2001 to feature high-powered, high-priced computers to better compete with companies like Alienware and Voodoo Computer. On Wednesday, Dell unveiled the latest in this line, which a price tag at nearly $10,000.
Dell said it is taking orders on the XPS 600 Renegade. The machine, first unveiled at the Consumer Electronics Show in Las Vegas in January, has four Nvidia Corp. graphic processor units on a single card and can be equipped with dual hard drives, features that allow it to render more complex graphics.
The XPS is part of the niche category of "gaming PCs" that include souped up graphics capabilities and usually carry much higher price tags than traditional PCs. For example, with the Renegade, "instead of using traditional weapons, gamers can pull down the roof on their enemies, crushing them in a pile of collapsing debris," explained Dell in a press release.
The XPS 600 -- which Dell said is available in "limited quantities" -- is painted with a flame design and will include a 30-inch widescreen high-resolution LCD monitor for $9,930. Customers can add special "discrete physics" controllers to the XPS 400 and XPS 600 for $1,239 and $2,039, respectively. Customers can order the machine through Dell's Web site.
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Re: It's Official: Dell Beams Up Alienware
Yea well.....
I've heard TONS of probs with XPS's if i want gonna build a desktop I would get an AW
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Re: It's Official: Dell Beams Up Alienware
The announcement officially has been removed from the AW site.
What is this all about?
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Re: It's Official: Dell Beams Up Alienware
Why would it be announced then a few hours later removed after surely hundreds of thousands of people have seen or heard about it?
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Re: It's Official: Dell Beams Up Alienware
It was a whole page on their website about Desktop PCs
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Re: It's Official: Dell Beams Up Alienware
Yea well as it was their website wasnt huge, it is very interesting that they took it off.
All us AW fanboys (ok ill admit it) would like to hope that with the public outcry they canceld the deal. (wishful thinking perhaps?)
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Re: It's Official: Dell Beams Up Alienware
I'm sure Dell had a few words with them and told them to take it down, Dell is still not commenting and probably want to prepare a statement at the same time.
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Re: It's Official: Dell Beams Up Alienware
So are we starting to see Dell influencing AW to do what they don't want to do?
And this is what isn't supposed to happen:rolleyes:
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Re: It's Official: Dell Beams Up Alienware
any1 feel like all this announcement business is just to see what happens on the forums befor ethe buy?